The Graduate Certificate in Digital Marketing prepares professionals to operate in a data-driven and technology-informed marketing environment. Learners gain practical experience in digital strategy, analytics, media execution, and evaluating how emerging technologies shape marketing practice.

This certificate offers a cohesive perspective across modern marketing, connecting strategic, analytical, and media-focused approaches without overpromising specific technologies.

This program is designed for: 

• Individuals looking to enhance their digital marketing skills
• Career shifters entering marketing or analytics roles
• Leaders in adjacent functions who collaborate with marketing teams
• Professionals working in customer-facing or consumer-insights roles
• Entrepreneurs seeking to improve digital engagement

Learners will develop the ability to:

• Translate marketing fundamentals into digital contexts
• Apply analytics and data-informed decision-making
• Evaluate the influence of emerging technologies on marketing strategy
• Design measurable digital campaigns aligned with business goals

In-demand roles this certificate supports include:

Digital Marketing Specialist, Digital Marketing Manager, Marketing Analyst, Social Media Strategist, Content Marketing Manager, Paid Media Specialist, Marketing Automation Specialist, Growth Marketing Manager

*Financial aid consideration requires learners to be enrolled in a minimum of 6 credit hours in a Spring or Fall term and 3 credit hours in a Summer term. Learners should review Graduate Certificate start dates, course offerings, and federal aid requirements prior to applying.